World of Mystery is led by Nadim Ansari since January 2024. whose vision is to create a world where traditional Indian craftsmanship and contemporary design come together to empower conscious consumers and create a sustainable future.
Our Brand mission is to showcase the beauty of traditional Indian textiles and craftsmanship while upholding our commitment to ethical and sustainable practices. We aim to offer our customers high-quality, unique designs that reflect our values of environmental and social responsibility, and empower them to make a positive impact through their fashion choices.
By creating a world where traditional and modern aesthetics converge, we aspire to build a community of like-minded individuals who share our vision for a more conscious and sustainable future. We believe that fashion has the power to make a difference and can be a force for good, and our brand is committed to being a leader in this movement.
Our values of sustainability, ethics, and creativity are at the core of everything we do. We are committed to reducing our environmental impact by using sustainable materials and processes, supporting fair labour practices, and promoting conscious consumerism. Through our designs, we aim to celebrate the beauty and diversity of Indian culture, while also challenging the status quo and reimagining what is possible in Indian fashion.
Overall, our brand’s vision and mission are to be a leader in the sustainable and ethical fashion space, creating beautiful and unique designs that empower conscious consumers and help create a better future for our planet and its people.
Aesthetic Philosophy:
Our brand’s aesthetic philosophy is to blend the beauty of traditional Indian textiles and craftsmanship with contemporary design. We believe that traditional Indian textiles are a treasure trove of inspiration and that our designs should reflect the richness and diversity of India’s cultural heritage. At the same time, we strive to create garments that are modern, elegant, and versatile, and that can be worn by individuals from all walks of life. We use a mix of bold and subtle colours, intricate patterns, and delicate embellishments to create garments that are unique, timeless, and expressive.
Design Philosophy:
Our brand’s design philosophy is grounded in the principles of sustainability and ethical production. We believe that every aspect of the design process should be intentional, from the selection of materials to the choice of production techniques. We use natural and organic materials, such as cotton, silk, and linen, and prioritize eco-friendly and low-impact dyeing processes. Our production techniques are geared towards minimizing waste and reducing our carbon footprint. We also prioritize fair labor practices throughout our supply chain, ensuring that everyone involved in creating our garments is treated with respect and dignity.
In addition to our commitment to sustainability and ethics, we place a strong emphasis on quality and craftsmanship. We believe that a garment should not only be beautiful but also well-made and durable. We work with skilled artisans and craftsmen, who use traditional techniques, such as hand-embroidery and block-printing, to create garments that are imbued with a sense of history and culture.
Overall, our aesthetic and design philosophy is a reflection of our commitment to sustainability, ethics, quality, and craftsmanship. We believe that by creating garments that are beautiful, timeless, and responsible, we can inspire our customers to make more conscious and meaningful fashion choices.
Here are some sustainable and ethical production practices that our Indian ethnic wear brand follows and communicates to our customers:
We use sustainable materials: We are committed to using only eco-friendly materials in our garments. We prioritize materials such as organic cotton, linen, and silk, which are natural and biodegradable. This ensures that our garments have a low environmental impact and are safe to dispose of once they are no longer in use.